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7 Secrets for Increasing Internet Banner Ad Click-Through Rates

Increasing the performance of your online banner ads is essential for improving your Internet marketing ROI. By following these simple steps, you can optimize the performance of your banner ads and improve that rate at which prospective buyers take action. 1. Design Your Banner for Specific Sites. Targeted marketing outperforms mass marketing 2 to 1. If you’re [...]

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Banner Ads: Size, Placement, Effectiveness

Banner ads are text and pictures typically placed on high traffic web sites. When you click on a banner ad, it sends you to the advertised web site. Banner ads are largely anchoring or branding devices. Think of a jingle on a radio: when you hear the jingle, do you feel compelled to suddenly buy the [...]

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