What do the error codes mean?

The following article discusses the meaning of error codes that may appear in your browser window. When a problem occurs loading a webpage, an error code and message will appear in the browser instead of the webpage. The error code and message that appears is determined by the type of error. Typically the error code consists of a 3 to 4 digit number and a brief message describing the error. Below, you will find a list of the common error codes and some suggestions for resolving them.

Note: To see the error code and message, it may be necessary to uncheck Show friendly HTTP error messages in your browser. This is usually found under Tools -> Internet Options -> Advanced.

The following is a description of the most common error messages:

The following is a complete list of client and server error messages:

4xx - Client Error

A client error is one that occurs on the users computer. For example, the user may request a page that does not exist, or the user may not provide valid authentication information.

5xx - Server Error

A server error is one that occurs on the server when the page is requested in a browser. The server cannot complete the request because it encounters an error.

Additional information about less common error codes and messages can be found on Microsoft’s website.

1. Tell your audience what kind of support they’ll get after they buy. It could be free consulting, tech support, free servicing, etc. This may also answer some of their buying questions ahead of time. People don’t want to buy products without knowing you will be there to help if they have problems.
2. Ask people at the end of your copy why they decided not to buy. This will give you new ideas on how to produce ad copy that’s more profitable. Have a web form or e-mail link in place so they can answer you. You may find out they don’t like your guarantee or graphics. It could be anything.
3. Think of ways to get your site or business in the the news. You could sponsor a fundraiser, break a world record, hold a major event, etc. Simply write a press release about what you’ve accomplished, then send it to media outlets that cater to your target audience.
4. Hold a contest on your Web site. Give other web sites the option of offering it to their visitors. This’ll multiply your advertising all over the Internet. It would become a viral contest. Of course the contest must either be ongoing or held regularly so you could allow other online publishers to offer it to their visitors or subscribers.
5. Tell your potential customers that your ordering system is highly secure. Also reassure them that you take every effort to protect them. People want to feel they are safe online. They want to know that you care about their well-being. Tell them all about what you currently do for them to make them feel more secure.
6. Carry business cards with you wherever you go. Have your Web address printed on them. You can hand them out to anyone you meet. Just think of all the people you meet on a regular basis: grocery clerks, post office workers, bag boys, family members, friends, salesmen/women, etc.
7. Contact national radio stations to ask them if they are looking for guest speakers. Tell them your area of expertise; maybe they’ll book you for a show. Of course you would want to contact targeted stations and shows which would want to know more about you and your area of expertise.
8. Join clubs related to your area of business. You could trade leads with other businesses. Learn new ways to run your business and sell your products. You could also create your own online business club. You could provide private chat rooms, message boards, articles, etc.
9. Think of a domain name for your Web site that’s easy to remember. It should be related to what your business does, sells or provides. If there aren’t any business names available, use your actual birth name. You could at least brand yourself. Your own name will give you credibility.
10. Position your Web site at the top of pay-per-click search engines. You will only pay your set amount for each click-through you get to your web site. Just make sure your profits will pay for your advertising cost. If they won’t, maybe you could share a web site with another related business and split the costs.
11. Allow your visitors or customers to increase your traffic or sales. Ask them how you can improve your business, Web site or product. You can ask them at your Web site, in your e-zine, on your message board, in your chat room, in your guest book, in your product packages, etc.
12. Team up with other e-zines that have the same target audience. Combine subscriber bases and then publish one e-zine together to increase subscribers. You could all include your ads and announcements in the e-zine. You could also take turns for the top advertising space.
13. Swap endorsement advertisements with other Web sites. Endorsement ads usually pull more sales and traffic than regular advertisements. People have taught themselves to ignore advertisements because they see hundreds of them every day. Endorsements usually don’t look or sound like normal ads.
14. Outsource part of your workload to save time and money. You can spend more of your time and money promoting your business. You’ll save money on employee costs, space costs, training costs, etc. Keep the work you enjoy doing to keep you motivated and ship out the work you don’t like.
15. Include a signature file on all the e-mails you send out. Provide your business name, phone number, e-mail and web address, etc. Also include a brief blurb for your business or the product you’re selling. For example, you could say, “How To Wash Your Car In Two Minutes or Less!”
16. Use pictures or graphics on your Web site that support the product you’re selling. They could give your visitors a clearer vision of your product, the benefits of the product, people’s emotion when they own the product, etc. You could also use “before” and “after” pictures.
17. Create a friendly, long-term relationship with all your customers. Practice good customer service and follow-up with them on a regular basis. You could follow-up with gifts, greeting cards, free things, coupons, special offers, reminders, your e-zine, helpful advice, etc.
18. Create strategic alliances with other Web sites. You could exchange banner ads, sell each other’s products as back-end products, cross-promote, etc. You could also create a web site together and promote it on your separate web sites. You would both just split the costs and profits.
19. Increase the perceived value of your product to skyrocket your sales. Add on free bonuses, after- sale services or an affiliate program. Other factors that would help are: your own domain name, a professional web design, a good-looking product graphic and persuasive ad copy.
20. Give customers a discount on their total order to increase sales. You could give them a discount for ordering over a set dollar or product amount. For example, you could say, “Buy over $39 worth of products and get a 20% discount on your order!” Another example, “Get a 15% discount if you order 3 or more products!”
21. Allow your visitors to reprint the content on your Web site. Just ask them to include your resource box and a link to your site in exchange. This will turn your content into a traffic machine and the external links will help increase your ranking in some search engines.
22. Provide a free contest or sweepstake at your Web site. It’s a fact, people like to win things. If you can fulfill that need, people will visit. You can also attract them to revisit by holding one every week or month. You could also start an opt-in list for people who enter your contest or sweepstake so you can follow-up with them regularly.
23. Save time and money by using ad submitters. You will reach a larger part of your target audience far more quickly than by manually submitting your ad. You should manually submit your ad to the most popular web sites so you have a better chance of being listed or placed in a good position.
24. Create a good first impression. You will not be able to sell very many products if your visitors think your web site looks unprofessional. Use crisp graphics, attractive color combinations, a readable text size, even spacing, even margins, bold headlines, indent benefits, etc.
25. Stop procrastinating and start finishing all your business tasks. Do one at a time. Don’t get caught up thinking that you can never get them all done. Make a list. Do the easiest or most crucial one first and move down the list. Cross off each task as you complete it.
26. Develop a relationship with all your visitors and customers. Tell them how much you appreciate them visiting your web site or buying your product. Invite them to online and offline events like free chat room classes, parties, dinner gatherings, business events, etc.
27. Hire a business coach to help improve you and your business. That could help increase your sales, motivate you, balance your workload, etc. It would be like renting an extra brain. You would have double the thinking power.
28. Stay away from being too comfortable with your income or life. You should always be making new goals for yourself and developing new sales ideas. The world keeps changing and if you pause too long, you might miss out. You only live once.
29. Make sure you don’t become a workaholic. Your mind needs time away from your business life. This will help your brain think clearly while working. The best time to get profitable ideas is when you’re not thinking about them. They just pop into your brain.
30. Create and follow short/long-term goals for your business. The short-term goals can create early success and the long-term goals can create future success. Design each goal so they all add up to your ultimate goal. Don’t make your goals too unrealistic otherwise depression and frustration could move you farther away from them.

Good Luck and get busy promoting!

There are a number of methods you can use to improve your site. Follow these steps and you too can have a moneymaking site that will practically run on autopilot. These sites make money in many different ways.

I don’t say this idly. I, and a thousand of other marketers do exactly this. It’s a guaranteed blueprint if everything is set up correctly. And it’s not difficult.

The type of site discussed here is the “free” site - one that offers a valuable product at no cost up front. These are powerful ways of generating income.

Here are the top 7 elements that make a website into a cash-cow…

1. The Copy

“Copy” is basically the text on your website. It will take up most of the page, apart from the graphics and interactive elements (e.g. forms or buttons). In fact, you shouldn’t use too many graphics. Focus on the wording instead. A header image, a cover image, and a screenshot are usually sufficient.

Copywriting is a skill that can be worked on, and the subject is far too big to go into detail here. However, one of the worst things you can do is to endlessly tweak the page. You should get *something* up as soon as you can and edit it over time. Copywriting is one of the two most important tasks for a website (the other is promotion) and it’s an ongoing process.

There are a number of factors to be taken into consideration.

• First and foremost, you need a strong headline. This should attract the visitors’ attention and get them to read more. A number of ‘tricks’ top copywriters use are “How To…” headlines, “x Ways To…” headlines, and question headlines. You can also have sub-headlines and even sub-sub-headlines. Establish the point of your site right here at the start.
• The body text can be thought of as a letter to your prospective customer. It’s best to write in a friendly way, focusing on their needs and wants, and providing the solution. Above all, remember that the point of this page is to get the visitor to take action, such as fill in a form, click a link, make a payment, etc. Anything else, such as “multimedia overload”, or links away from the page, can prove to be a distraction.
• You can jazz up the copy with judicious use of Bold, Italics, Underline, boxed areas, highlighted text and coloured text (usually red, but whatever you use, keep the colours to a minimum).
• Certain words and phrases can elicit an emotional response (e.g. “Free”, “Secret”, “Hot”, “Important”, etc.), and curiosity is always a good way to keep your prospect interested.
• Because some people tend to just scan a webpage, the use of sub-headlines throughout the text and bullets can help catch their attention. Here we use a tick-graphic as we list the content.
• Finally, testimonials can help provide proof on your website. You can get these easily by asking for them after a few sales, or by providing free pre-copies in exchange for a review/testimonial. You can also show proof in other ways, such as images of your income (Paypal account, Cheque scan, etc) if you are running an online business site.

(Tip: If all this seems a little confusing just view existing sales-letters on the web. You’ll soon get a feel for it. All top Marketers ‘copy’ and have a “swipe file” of great ads.)

Google AdSense is an easy way to a monetise a website and would be your first income stream (see point 3). However, don’t just jump the gun and place ads everywhere, as they can take your visitor away from your site.

Everyone seems to use Google AdSense these days so it’s also important to know there ARE alternatives, which are reported to have varying degrees of success. AdSense provides context-targeted ads (they automatically relate to your site), and some of the others don’t. If you’re interested, look into Chitika MiniMalls, Yahoo Ads, or the clickbank-based Affiliate Power Ads.

2. The Form

Some sites are not interested in selling up front. The point of these pages is to capture the visitor’s name and e-mail address.

After we do this we provide the download. It’s a quick and easy process and most interested prospects are happy to do this. It’s a win/win situation. The webmaster gets the new subscriber, and they get a quality ebook bundle.

You create a form easily, as most autoresponders (whether you use a third-party or a script on your site) will build one for you.

Getting new subscribers is very important, as they could be customers for a long time to come. Just don’t abuse the relationship.

3. The One Time Offer

This is the first income stream on a “free” site. It’s an ‘upsell’, even though there is no real sale on the first page (just a subscribe action).

Income Streams are simply the various ways you can make money. For example, if you are an online business person you could be selling software, using Ebay, consulting, designing websites, copywriting, promoting sites and more. Each of these would be an income stream. If you also work in a regular job that too would be an income stream, possibly your primary one. It’s far easier to ‘get rich’ if you have a number of options working for you.

The One Time Offer here will show another related product, in this case a premium bundle of marketing-related software and books. For a One Time Offer to work you should price it low and over-deliver on the contents.

4. The Product

Your main product should provide whatever you promise. That is a given. It could also be working for you in many more ways and act as your ambassador on the Web.

• First, provide giveaway, resell, master-resell rights or all three. This means the product can be passed on and provide a viral effect. It’s up to you whether you charge for your product or not. If you do, then these sales are your second income stream.
• Sometimes the product will spread further if it’s a sold item as the prospect of making sales will encourage other marketers to promote it. You can provide a website and sales materials, such as pre-written ads, to make the task easier for them.
• Within the product include links to your main site(s). If you have many sites then there should be a web of links connecting them all to each other. You can also provide ads to affiliate programs or other products you sell / giveaway but don’t overdo it, and don’t do it at the expense of the product itself. Always deliver what you promised!

5. The E-Course

Since you’ve captured the prospect’s e-mail address, it’s worth your time setting up an e-course to be delivered over a period of days, and it can both provide valuable information to them and keep on plugging your product (or an upsell).

Make sure you tell the customer that they will receive this information.

Each e-mail in the course can also promote another product, so even after the free software is downloaded the e-mails will continue to make sales.

It’s usually considered OK to keep subscribers past the course as long as they are aware of this fact and can unsubscribe at any time (a legal requirement). Automated un-subscribe links are usually available from your Autoresponder, or you can allow them to contact you manually - the usual way is by replying to the message with ‘Remove’ or something similar. I prefer the latter as I have had many, many subscribers who report clicking the automatic link by mistake.

6. The Upgrade

This is the third and main income stream at the “free” site. There are many ways a visitor could get here, from clicking directly, from the links in the free ebook, from the links in the e-course, or from links from affiliates.

The entire website could have easily been more traditional and just offered a sales page for this package (as most do). However, the techniques described above provide far more scope for sales, as I hope you can see.

This premium package is again priced realistically and over-delivers on its content. There are also other benefits included that can help promote the site, and as above, they are a win/win situation.

First, the package comes with a 50% Affiliate Program, paid instantly. This turns all your customers into a potential affiliate. It’s a fair system used across countless sites on the internet, since any profits are split equally.

Secondly, there is a brandable version of the giveaway and a copy of the website. This gives the customer the power to be a copy of your “free” site themselves. It allows them to give away the product, as before, but now with potential of making an income from it.

Sometimes branding rights are given with the product as an incentive to purchase. In our case, the main product is free, so the upgrade provides those rights. However you do it branding can create a massive viral effect.

7. The Future

To summarise the action of a visitor so far:

• He/she arrives at the website,
• fills in the form,
• is offered a one-time-offer,
• downloads the ebook,
• starts receiving the e-course.

The book and course link back to the upgrade page. That is the “visitor path.”.

The income streams are:

• Sales of the one time offer,
• affiliate program links in branded books,
• sales of the upgrade.

So, what now?

• Even though you could have made money in three or more ways by this point an actual e-mail address of a happy customer is perhaps the most lucrative. If they stay with you, you could keep in contact with carefully chosen and relevant content for years to come.
• You could provide an e-zine, periodical free downloads (perhaps branded to earn you commissions), articles, and affiliate offers. This is technically an income stream in itself, for a well-built subscriber list will literally allow you generate cash on demand - all you do is press a ’send’ button.
• After you’ve built your site and it’s working correctly all you need to do is promote it. This is a subject unto itself but remember: a well designed site with interested visitors is almost guaranteed to succeed…

The rules of the marketing game have changed big time. The new reality:

• Over 80% of all web traffic is coming via search engines.
• 88% of economically active Americans go online everyday
• A recent study showed that 85% of users research products and services on the Internet before they purchase.
• 77% get their news online through Google or Yahoo news.
• 80% of all business on the Internet goes to the first three listings on the first page of a search result.
• Research shows that searchers (your customers) regard good placing in the natural search results (as opposed to pay per click or sponsored links) as an indicator of a company who is tops in their field.
• 99% of reporters start their research for a story on the Internet.

The bottom line is that your potential customers are researching their purchases online before spending their money. This also includes big-ticket items like cars and houses.

In a recent study, “Search Before the Purchase” from DoubleClick and comScore Networks notes half of all online purchases are preceded by multiple product-specific searches.

For the brick and mortar retail world keep in mind that consumers are using the search engines like product catalogs to research products and services — then printing out a map on how to get there. Yellow pages may become a thing of the past.

Use these tips to take advantage of the ever-increasing influence of the World Wide Web:

1. Do your homework on key words. The huge majority of people use search engines to find products and services that they are looking for. Find out what key words they are using. This is the heart of an Internet Marketing strategy. Consider it a mandatory form of survey and market research. Once you have determined the key words that people are searching for, check the number of competing pages on that keyword or phrase in the search engines. Create your key word strategy from your research.
2. Tune up your web site. Re-structure the content of your site so it attracts the users you want. Change the keywords in your title, description and keyword tags. Rewrite the home page and interior pages text using the key words that people are searching on.

   Remember search engines can’t read pictures so include lots of text on your site. The home page should have a minimum of 250 words of text.

   Keep in mind, that your web site has to attract the search engines before anyone can find it. The design, content and programming of your site all influence your search rankings. A well-written and designed web site is the foundation of your Internet marketing program. No matter how great your product is, if the public can’t find you the sales are lost in the second it takes to click the mouse. On the flip side, the content of the site is primarily for your visitors. Don’t only write for the search engines. An effective web site is the key to quality leads and volume sales.

3. Create regular online newsletters and encourage all visitors to the site to sign up for the free newsletter. A newsletter is an excellent and cost effective way to stay in touch and build a relationship with prospects and customers. Get an email distribution program that tracks the stats i.e. quantity sent, opened and clicked through to your web site. Use the free offer to build your list — you want to get a large volume of subscribers. Add the newsletters to your web site to increase content.
4. Start a blog to raise search visibility, create page-one search results and build an audience. A business blog can position you as an expert and drive tons of qualified traffic to your website. The May 2005 cover story in Business Week magazine was “Blogs Will Change Your Business, Look past the yakkers, hobbyists, and political mobs. Your customers and rivals are figuring blogs out. Our advice: Catch up…or catch you later.”
5. Syndicate your content via RSS (really simple syndication) feeds so that you get exposure in other places on the Web. This also increases the number of links to your website. Syndication is a process of providing your content to others, doing updates of information and generally spreading your content from one place to another. One example is syndication in newspapers. You sometimes see a column that appears in several papers at once. It is syndicated. Syndication online allows you to share your content with your visitors and other websites. Search engines are paying attention to RSS feeds right now.

   Online syndication has many advantages: It vastly improves your site’s visibility; makes your content available in a more convenient manner; feeds your content directly to interested parties; broadens your reach on the Internet and best of all, costs almost nothing to implement.

6. Send out optimized press releases about your products or services so they get into the News Search Engines and New sites. Your audiences are actively online searching for news, products and services. It is no longer enough to send out press releases only to the media — or pitch journalists and hope that you will reach the right audience. This will attract visitors and increase the number of links back to your website, which will raise your ranking in the search engines.

   As consumers are actively searching for you using key words, then you need to put your press releases where they’re looking — on the search engines and news engines. 98% of journalists start a story by doing a keyword search in the search and news engines.

The vast majority of economically active people are Internet savvy today and are using the Net to research products and services before they buy. Use these effective marketing and PR tools or you will simply be cut out of the picture.

While it’s true that adding AdSense a web page is trivial — all you do is paste some JavaScript code that Google generates for you — learning how to make money with AdSense — especially how to really make money — is decidedly non-trivial. Like anything, it takes time and effort. There are no overnight successes with AdSense.

The key is to know what to work on. Four factors come into play:

1. Traffic. By far the most important factor is how much traffic you can drive to your pages. After all, you only make money when visitors click (or in some cases view) the ads shown on your pages. If no one’s visiting your site, you won’t make any money. If you want to make more money with AdSense, you need more traffic. (That traffic should be targeted, too, otherwise smart pricing will kick in and reduce your earnings.)
2. Niche. The niche you’re targeting also has a huge effect on your AdSense earnings. You need to target niches where advertisers are actively seeking customers: if there are no advertisers, you won’t make any money. The simplest test you can do is to search Google for related keywords and see how many ads appear in the “Sponsored Links” section on the right-hand side of the results page. If there are few or no ads, that’s a sign that the market’s not a big one and probably isn’t a great choice for monetization via AdSense. (But you may be able to monetize it in other ways.)
3. Content. AdSense is all about content. It’s not about search results. It’s not about random collections of scraped data. There’s a reason why AdSense users are called publishers: it’s because they publish content. You need great content on your pages, written for humans and not search engines. Content is what’s going to keep visitors on your site, looking for the information they need. The longer they stay, the more chance they’ll click an ad.
4. Optimization. Many AdSense publishers spend too much time trying to optimize their pages when they should be spending their time on getting more traffic and writing more content. Luckily, many AdSense optimization techniques do double duty as search engine optimization (SEO) techniques. Concentrate on the basics, like:
   • Blending ads by removing borders and matching colors.
   • Positioning the ads in the “hot spots” of a page.
   • Choosing the right ad formats.
   • Tracking performance with channels.

   These and a few other techniques can make a dramatic difference in your earnings — but only if you have enough traffic.

   Note that even a poorly-optimized AdSense site can make its publisher a lot of money if draws a lot of traffic with quality content in a competitive niche. Don’t place too much emphasis on AdSense optimization.

There are no secrets to earning money with AdSense. You just need to learn the right things. Take the time and effort to learn how to:

• Drive traffic to your pages.
• Find and exploit profitable niches.
• Create valuable content.
• Optimize pages for AdSense and SEO.

Master these skills and you’ll know exactly how to make money with AdSense!

Actually there are a lot of increasingly creative ways to make money and maximize on Adsense earnings that are being discovered and also being put to use every day. And what’s even more fascinating is the fact that most of these tools being used don’t cost anything. They are actually free. Here are 7 of the most effective currently being used.

1. Ways to Make Money from Adsense by Distributing Articles through Ezine and Article Announcement Lists

Some of the most effective methods ways to make money from Adsense clicks involve the simple step of just increasing the volume of targeted traffic to a site. One of the ways of doing this is by distributing interesting content to ezine lists and article announcement lists. It is not too difficult to quickly build a list that reaches a million or so email boxes and can thus give a lot of visibility and drive tons of highly targetd traffic to your Adsense site or sites. Probably the most popular place for doing this is at Yahoo groups, but there are a few others that you can find easily by using your favorite search engine.

Success here depends on three main factors:

1. Firstly you should be careful to join article announcement lists and ezine lists that are as relevant as possible to your subject matter and offering.
2. Secondly your headline has to be a killer headline that will grab readers by the scruffs of their necks and force them to open your email message amongst the dozens or even hundreds of others they receive daily. It goes without saying that the content must meet the promise of your sensational headline. Anything less will cause annoyance and leave all those potential visitors to your Adsense site feeling cheated. And believe me, you don’t want to cause this sort of reaction because it is definitely not one of the ways o make money from Adsense or any other program for that matter.
3. Thirdly, you will need the sort of resource box in all your articles that will leave most of your readers with no option but to visit your Adsense site.

Within a very short of consistently applying this technique, my daily Adsense earnings increased seven-fold.

2. Ways to Make Money from Adsense by Distributing Free Articles to High Traffic Article Sites

Some people find the recent trends that have seen an increase in article sites surprising. I don’t. The net is primarily an information-seeking tool. Anything that will help improve the search and quality of information will greatly benefit the people making that effort.

Some of the older article directories receive very high traffic, mainly from web masters and site owners seeking quality free content for their sites. So apart from the immediate exposure these sites also guarantee plenty of future targeted traffic to your site, when folks find your articles useful enough to re-post at their sites.

The more new articles you release to these sites every week, the more targeted traffic your Adsense sites will receive. This is in fact one of the most effective ways of making money consistently from Adsense clicks. One of the reasons for this is that targeted traffic will tend to spend more time at your site or sites, and the more time they spend, the higher the chances that they will click one one of the Adsense ads posted there.

3. Ways to Make Money from Adsense by Using Articles and a Viral Marketing Website

Any online marketing technique that involves the use of referral marketing or viral marketing automatically has a huge chance of being a success. The net is ideal for viral marketing and in fact gives any viral marketer huge leverage. Viral marketing or referral marketing is one of the most effective ways to make money online. Just ask Bill Gates.

When Gates was trying to play catch up on the Internet after an earlier mistake of underestimating the future importance of the net, he launched his Hotmail free email service when rivals like Yahoo already had millions of users. He decided to use a simple referral marketing technique. Every Hotmail message that went out had a brief signature at the end requesting the recipient to sign up for their free Hotmail account. Within a few short months, Hotmail had millions of users. And there are many other amazing stories which viral marketing boasts of on the net.

There is one of the very simple ways to make money from Adsense by going viral. Sign up at a leading viral marketing site. You will automatically get your own viral site. You can then use some of your articles to point people to your viral site. The way these sites work is that anybody who signs up at your site will have to visit your Adsense site if you register it at the site. So within a very short time you will be driving thousands of visitors to your Adsense site.

Find more details on this at my blog whose address you’ll find in the resource box below.

Admittedly this traffic is less targeted. Still the huge potential and possible numbers you are able to receive using this free tool more than makes up for this.

4. Ways to Make Money from Adsense with Your Email Signature

People greatly underestimate the power and potential effectiveness of a simple email signature as one of the ways to make money online. Actually this is a viral marketing method because emails get forwarded all the time and are even copied to several other people sometimes.

Do not waste another minute. Go to all your email accounts right now and create a signature that points to your Adsense site or sites.

Writing effective email signatures is a skill that you will have to develop, but I have found that using famous quotes is more effective than a straight advertising message. Always remember that people hate to be advertised to online.

5. Ways to Make Money from Adsense by Asking Questions at Discussion Groups

I recently had an interesting conversation with a young Internet and computer techie. He asked me whether there were quick ways to make money online by answering technical questions and helping people to solve their computer and web-related problems. My answer was that there were many discussion groups where participants would get these answers for free. I advised him that he had a better chance of making money by making use of this free advice available online rather than by trying to sell his own advice.

There are tons of online discussion groups where leading world experts will answer your questions and give you valuable insight for free. It is amazing why most people do not think of using these online forums to learn as much as they can about the most effective ways of making money from Adsense.

These forums can easily be found through you favorite search engine.

6. Ways to Make Money from Adsense by Bartering Your Online Skills for Valuable Adsense Keywords

In the old days, before the invention of money, if somebody needed something, the first question they asked themselves was, “What is it that I already have that I can exchange for what I need?” Barter trade seems to have been forgotten but it is a very powerful method of trading. More so online where people have plenty of skills but are slow to trust others enough to send them money for an item they need.

You can barter whatever it is you have, your skills, products or services, and exchange them for genuine valuable Adsense keywords. Valuable Adsense keywords are the most effective way for a small site with low traffic to earn big cash from Adsense. And you can do this barter trade on an ongoing basis so that you always have a constant supply of valuable Adsense keywords which you can use at your site or blog as one of the ways to make more money from Adsense.

7. Ways to Make Money from Adsense by Sending Teaser Emails to Everybody in Your Inbox and also to Your Opt-in Email List

Most of us receive tons of email in our inbox every day. You’ll be surprised at the huge number of people you know by simply going through your email inbox. No matter how good your spam filters are, you are also bound to be receiving more than your fare share of SPAM or unsolicited email. All this is “gold” lying in your email inbox and there are ways to make money using these emails. All you need to do to process the emails into pure gold is to send out “teaser” emails about the most interesting aspects of content at your site. The whole objective of teaser emails is to get people to visit your site. For instance if I were to send out teaser email on this content here is how I would construct it:

Subject: Free Tools Currently Being Used To Increase Adsense Earnings

Hello,

Just thought you might be interested in this subject, since so many folks online use Adsense these days. If not please accept my sincere apologies. Details are at my site.

www. your site’s address .com

Regards, Chris.

I am sure you can write an even more effective teaser email. It would be a better idea to have a different message for your close friends, a different one for your business contacts and yet another one for those nasty guys SPAMMING you.

These are just some of the many creative ways to make money from Adsense.

1. Design Your Banner for Specific Sites.

Targeted marketing outperforms mass marketing 2 to 1. If you’re planning a specific banner advertising campaign, then chose a specific website where your prospects are visiting and design your banner for that website.

Banner ads that closely mirror the look and feel of the site upon which your ad is placed usually have the highest click-through rates. However, you may also try a design that is of stark contrast, to see if it produces greater results.

2. Animate Your Banner.

Research supports the fact that animated banners outperform static ones by a significant margin. This is because an animated banner is more likely to get noticed. There are various techniques you can employ such as blinking or movement when designing your banner. Try to stay away from static banners that only change when the page is reloaded.

3. Keep Copy Brief and Provocative.

Using words like “Free”, “Act Now”, “Click Here”, and so on are effective at getting a browser’s attention and encouraging them to click through to your offer. Try a number of different headlines or action verbs and see which results in the highest click-through rate.

4. Test Multiple Design Formats.

Create more than one version of your banner and numerous version types. The most complex banners (those which resemble Windows dialog boxes, scroll bars, submit buttons or blue-colored underlined hyperlinks) generally get the highest click-through rates. Some have even been known to receive more than 7%.

Test each banner for a period of 72 hours and see which has the greatest click through rate. Use this as your control and continue to experiment in an attempt to enhance your click-through rate by changing one element of the banner at a time. If you change multiple elements, and a change in click-through rate results, you won’t know which element had the most significant impact. This is why it is important to take a slow and deliberate approach to updating your banner ad.

5. Use a Professional Graphic Artist.

Creating a banner ad today is much more complex than 3 years ago. You really want to source the creation of banners to a professional graphic artist. You can also visit some helpful sites with searchable databases of Marketing Experts like MarketingScoop.com or Elance.com to find a designer who can design a banner in the size you need it. It should cost you no more than $100 per banner and the results will be worth it.

6. Reduce the Graphic Weight of Your Banner.

If your banner is too heavy, it can reduce the speed at which a webpage loads. As a result, you can lose potential browsers of your banner ad. Attempt to make your banner file size less than 15k. Although this weight is a bit unrealistic for rotating banners, it’s a good benchmark.

7. Evaluate Performance Daily

Review the stats of your banner on a daily basis. Most banners show an average click-through rate of about .5%. These days, a traditional click-through rate of 2.0% is good, but sometimes difficult to achieve. If after 3 days, your banner hasn’t produced an acceptable return rate, then switch it out with another version.

Continue to optimize your banner by changing only one element at a time as discussed above. Also, be sure to advertise on multiple sites to see which produce the highest click-through but also the highest ROI. Some sites generate a lot of clicks but no-one buys. Obviously you want to reallocate your spend to those that show the highest click-through rate AND conversion.

Summary

By leveraging these simple banner secrets, you can make your web banners really perform. Be sure to use these techniques for online advertising buys as well as affiliate advertising. Wherever your message is posted, get prospective customers to click-through and take action.

In addition to optimizing your banners, focus on optimizing your landing pages. Just as banners benefit from compelling copy and design, so do landing (offer) pages. As described above, begin by measuring your conversion rates and change your landing page elements one at a time to increase your overall conversion percentage.

Banner ads are largely anchoring or branding devices. Think of a jingle on a radio: when you hear the jingle, do you feel compelled to suddenly buy the product? Not really. You hear the jingle over and over, and eventually, develop AWARENESS of the company or its product.

In the same way, most banner ads are generally not designed to generate immediate click-throughs. They are designed to be an awareness and anchoring device, not an immediate lead generator. Nationally, banner ad click-through rates are less than 1% (and seem to be declining every day). Banner ads are generally sold in terms of impressions (how many times they will be VIEWED) instead of click-throughs (how many times they will be, well, clicked upon!)

Like ads on TV or radio, people can both love and hate the concept and execution of banner ads. People tend to say that they dislike blinking ads that distract them from the content of the page: however, the same people will click on these banner ads to go to the advertiser’s site! (Another off-line comparison: people also say they hate commercials because they interrupt the program — but they remember the commercials.)

Banner Ad Placement Concept #1: Paid Banner Ads and Psychographic Marketing

Instead of a traditional focus on the demographics (gender, age, income, etc.), banner ads let you narrow your target audience to people who have an acute intellectual interest in your product. You are using psychographic internet marketing savvy when you promote your website with a banner ad on a high-traffic website that has content related to whatever you sell.

For instance, if you sell car parts, you may want to run banner ads on high-traffic sites where people browse to learn about automobiles. People visiting these sites are likely to have an interest in your products, so they are also likely to have an interest in visiting your site.

Costs - A common banner ad package may consist of 100,000 impressions. CPM (cost per thousand) can be from $20 to $100 per thousand impressions, with $50 being about average (October, 2000).

Positioning - Ad placement significantly effects response rates. A home page may get the most traffic, but placing an ad deeper within the site may provide a more targeted audience. The IAB and CASIE have recognized these sizes as the most popular and most accepted on the Internet:

Banner Ad Placement Concept #2: “Free” Banner Ads and Banner Ad Placement

Weigh your non-money choices marketing choices carefully. Free stuff always has a price - always ask somebody who wants to give you something for free what they want in return, if not moola. In the case of banner ads, usually a “free” banner ad developer or placement service wants reciprocal links back to a site of their choosing.

Carefully weigh the value of what is described as “free.” What will a “free” link associate your business with, beyond mere cheap-skatism? You may be spreading your name and image on sites where browsers have no interest in your product whatsoever, and lose your psychographic edge. Worse, you may be associated with links to less-than-quality sights and suffer image degradation. “free” can have some very high costs that you need to consider carefully.

Execution Concept: Do-It-Yourself Banner Ad Design Tips

• Retail software stores offer inexpensive software packages dedicated solely to banner creation. You can also download banner ad design shareware from the internet.
• When designing banners, keep them between 5 and 20K. The faster your banner loads, the more likely it will be seen.
• Animated banners tend to be more effective than static banners at generating click-throughs.
• Use ALT attribute in the image tags of your banners. Many people surf with images turned off. The ALT attribute will describe the content of the banner and can bring people to your site, even if they can’t see the image!
• Balance between being too creative and not-creative-enough. Use short action phrases (like, “Click here!” or “Find out more!”) and eye-popping graphics.
• Use the standard sizes listed above, for ease of placement.
• Don’t forget to measure the success of your banner ad campaign! Check your log files for click through rates from your banner(s).
• Compare your banner performance against sales. Is there a direct correlation? Do sales increase as click-throughs increase?
• Adjust your campaign where necessary. Deploy only the top performing banners. Change placements that are not performing. Rework copies of banners that are performing well to include similar messages or images.

Bottom Line:

The overall effectiveness of banner advertising is dramatically decreasing due to clutter and saturation. A few years ago, they worked to a limited extent because they were relatively unique.

Now, with the advent of permission marketing, most intrusive-type advertising is becoming less and less effective.

This article will deal with the on page search engine optimization techniques, or seo techniques that you employ on your website to make it more search engine friendly. While off page search engine optimization, or SEO that is performed through the use of other websites, such as with link building; is vitally important. Proper optimization of on page elements of your website should be considered the foundation which you build all other search engine marketing (SEM) methods on.

Page title optimization

Of all of the seo techniques that you can employ on your website, the title tag is largely undisputed as being the most important element of on page optimization. The title tag should be different for every page of your website and it should be keyword focused with the most important keywords at the beginning of the title.

It’s somewhat disputed amongst professional SEO’s whether there should be multiple keyword phrases within the title or only the two or three that directly relate to the page that the title represents; as of this moment in time there seems to be proof that either of these methods can be beneficial.

Use of headings

Using the headings tags are considered an important aspect of your website’s optimization. These start out at <h1> and continue down in order of importance to the <h6> tag. While the content contained within headings tags are not weighted as heavily as the title tag, headings still have considerable power for keyword focusing of your content in the eyes of many search engines.

Headings tags should be keyword focused, and as with the page title, important keywords should be kept towards the beginning of the heading tag. Your most important headings should be used with the <h1> tag and the less important headings can be used with the <h2> tag, the <h3> tag and so on. An important note, however: your page title and headings should not be identical. Mixing and matching of keyword phrases is the recommended practice when employing our search engine optimization techniques with the title and the headings.

Content is king - website content optimization

Maybe the phrase “content is king” is slightly overdone, and often times it’s used out of context, however, creating keyword focused and optimized content is one of the more important search engine optimization techniques that you can employ for your website.

Keyword focusing is a big factor when optimizing your website content. For instance, this article is about search engine optimization techniques. If you’ll look back and read though this article you’ll notice the phrase search engine optimization techniques purposely being placed throughout the article’s body. This is the keyword focusing aspect of creating optimized website content.

Search engines are pretty smart, and they’re getting smarter every day. What this means for website content optimization is that keyword focusing isn’t enough anymore. In order to help improve the relevancy of your website’s content for certain keywords and phrases, you should also work to incorporate related keyword phrases as well into the content. Taking our example of this articles keyword phrase focus search engine optimization techniques, you’ll notice that phrase as well as SEO techniques and SEO being used in lieu of search engine optimization. Basically, when you’re looking to optimize your website content, you’ll want to use natural substitutions of your main keywords and phrases that you might find on other websites about the same topic.

Use of sitemaps / link directory

Last, but not least on our list of search engine optimization techniques is the use of a website sitemap. There are actually two types of sitemaps that you can use for your website, and we’ll touch on both of them here.

Sitemaps for search engines

Sitemaps built for search engines, such is the case with Google sitemaps, help search engines to easily find all of the pages of your website so that your pages can be indexed. While the use of Google sitemaps is pretty popular amongst a certain sub-culture in the webmaster world, the need for this type of sitemap really isn’t needed. In fact, you can get the same results or even better results from using a different type of sitemap.

Sitemaps for people and search engines

Let’s say you have a fairly large website; some 30 pages, maybe more. It’s generally recommended that every page on your website is no more than two clicks from your homepage. Maintaining a link to every page of your website on your homepage simply isn’t an option when you have a large website for cosmetic reasons, let alone overall user friendliness. In order to achieve the “two clicks” recommendation, you absolutely need a sitemap.

Not only will a sitemap help users find the less popular pages on your website, in terms of search engine optimization techniques, the use of a static sitemap is just a good idea. You also have the ability to work on keyword focusing for the anchor text used to link to your internal pages, another one of the many search engine optimization techniques that will help you improve your website for SEO.

While the search engine optimization techniques listed on this page are not exhaustive, the seo techniques listed here will give you a much needed advantage in improving the overall search engine friendliness of your website. All things considered, using the techniques outlined here will give you a solid foundation for any off page search engine optimization methods that you choose to employ.

What is Yahoo thinking??? Recently Yahoo has started “greylisting extremely deprioritizing” almost every email that goes through their mail server. Greylisting This is a way of attempting to block SPAM. Yahoo mail denies the first every delivery attempt of an email (451 Message temporarily deferred - 4.16.50) from deprioritized mail servers. They assume that SPAMers don’t try sending the same email twice, so they put the ip address of that email server on a list and then if the delivery is retried within a short amount of time, they assume that it is a good email.

Now here is the downside. Do you think that spammers care one wit whether they send a “spammy” email once, twice or a thousand times? No, they don’t. All Yahoo is doing is increasing the problem. Now instead of being hit by one SPAM email, you’ll get three.

Since about October 16, 2006 they have been “overly aggressive” in blocking emails.

Yahoo! Mail has become more aggressive in its acceptance of SMTP connections and denies connections by IP address when these connections do not conform to Internet standard practices.

This results in people that have been sending email to the same person for the past 3+ years to suddenly not be able to send email. Even when the sender is “conforming to Internet standard practices. Consider this report from DNSReport.com

How to fix the problem (sortof)

Yahoo gives some basic “do these to fix the problem “:

• Remove email addresses that bounce
• Examine your retry policies
• Pay attention to the responses from our SMTP servers
• Don’t send unsolicited email (duh!)
• Provide a method of unsubscribing
• Ensure your mail servers are not open relays.

Unfortunately, even after completing the checklist above, servers are still being greylisted deprioritized. Yahoo suggests that you use their “form” so that they can help you diagnose the problem. Well three different forms later, the only correspondence you will receive is an “auto-responder” that says:

Thank you for contacting Yahoo! Customer Care to answer your question. A support representative will get back to you within 48 hours regarding your issue. Until then, feel free to visit our online help center at http://help.yahoo.com/ or answers if you have not already done so.

Also install DomainKeys to help fix the problem

Dig a little deeper and you will find that you should install DomainKeys (you should have already installed SPF records so that you can send to AOL accounts) to sign your emails from a specific domain. However, even once this is done, you will still get some 451 errors.

The long and short of it is that you get what you pay for…

• Yahoo is not communicating with administrators even after they submit multiple request forms.
• Yahoo is not delivering messages even though they send the response back that the “message was temporarily deferred” (Which sounds like it is just waiting to send the message, but will get to it eventually).
• In an attempt to block spammers, Yahoo is blocking an extremely high number of “good” emails.